SPAM. It’s such a hated concept that there are laws against it. Spam, generally, means that an entity has sent mass mailings to the inboxes of people who have not requested to be on that person’s mailing list. ISPs have spam filters which will scan an email for particular charge words. Money is a good example of a word that the spam filters will send to their junk folders. If your email contains the word money, the spam filter bets that your email is one of the many solicitations for business opportunities that were not permission-based. By the way, opportunity is another one of those words to stay away from. Your email may be permitted to be sent to your clients, but because you have those words in it, it loses its ability to be read.
The answer to this problem is computer software. Software exists that will help you identify words that are targeted as words contained in spam emails. The software will add characters to your email that will allow them to pass by the spam filters. Your emails also need to be formatted properly in order to get past the spam filters. Software can help you with this, too. It will give you the ability to send emails to prospects asking them to opt-in and can give you the all-important unsubscribe link.
Bulk email marketing can present difficulties for those who would like to send mail to hundreds of thousands of email clients. There are companies that can help you do this and help your emails pass the spam filters. Some companies even suggest that they can send 70 million emails without ever being accused of spamming! If you would like to take a chance with these companies you are free to do so, but it may end up causing more headaches than celebrations. Starting out with the small list you have and doing it right as described in this blog, you may be less likely to be put on a blacklist.
You can do this all yourself. You can use software that helps you create emails that are not targeted as spam and there is also software that will help you send out and manage a large number of emails. With this type of software there is a one-time payment which eliminates the need to pay monthly fees to email marketing companies. You may not have 70 million emails to send in a month, but it is better to be safe than to think you will have millions of customers to mail to and then end up being blacklisted.
